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The Shopping Revolution. Barbara E. Kahn

The-Shopping-Revolution.pdf
ISBN: 9781613630860 | 162 pages | 5 Mb

• The Shopping Revolution
• Barbara E. Kahn
• Page: 162
• Format: pdf, ePub, fb2, mobi
• ISBN: 9781613630860
• Publisher: Wharton Digital Press

Free pdf download e books The Shopping Revolution (English literature) FB2 by Barbara E. Kahn

The Shopping Revolution by Barbara E. Kahn Amazon disrupts everything it touches and upends any market it enters. In the era of its game-changing dominance, how can any company compete? We are just witnessing the start of the radical changes in retail that will revolutionize shopping in every way. As Amazon and other disruptors continue to offer ever-greater value, customers’ expectations will continue to ratchet up, making winning (and keeping) those customers all the more challenging. For some retailers, the changes will push customers permanently out of their reach—and their companies out of business. In The Shopping Revolution, Barbara E. Kahn, a foremost retail expert and professor at The Wharton School, examines the companies that have been most successful during this wave of change, and offers fresh insights into what we can learn from their ascendance. How did Amazon become the retailer of choice for a large portion of the US population, and how can other companies work with them or compete with them? How did Walmart beat out other grocers in the late 1990s to become the leader in food retailing, and how must they pivot to hold their leadership position today? How did Warby Parker make a dent in the once-untouchable Luxottica's lucrative eyewear business, and what can that tell start-ups about how to unseat a Goliath? How did Sephora draw customers away from once-dominant department stores to become the go-to retailers for beauty products, and what can retailers learn from their success? How are luxury and fast-fashion retailers competing in the ever-changing, fickle world of fashion? Building on these insights, Kahn offers a framework that any company can use to create a competitive strategy to survive and thrive in today’s—and tomorrow’s—retail environment. The Shopping Revolution is a must-read for those in the retailing business who want to develop an effective strategy, entrepreneurs looking at starting their own business, and anyone interested in understanding the changing landscape in which they are shopping. Barbara E. Kahn is Patty and Jay H. Baker Professor of Marketing at The Wharton School at the University of Pennsylvania. She served two terms as the Director of the Jay H. Baker Retailing Center. Prior to rejoining Wharton in 2011, Barbara served as the Dean and Schein Professor of Marketing at the School of Business Administration, University of Miami (from 2007 to 2011). Before becoming Dean at UM, she spent 17 years at Wharton as Silberberg Professor of Marketing.  She was also Vice Dean of the Wharton Undergraduate program. She is the author of Global Brand Power: Leveraging Branding for Long-Term Growth and co-author of The Grocery Revolution: The New Focus on the Consumer, which documented the changes in the grocery business in the mid-1990s when Walmart became a force in the industry.

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Online shopping as we know it began in 1984 when a homebound grandmother in England bought groceries with television-like device. The 24 / 7 Shopping Revolution | i-transact
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There's a shopping revolution going on there that will have big implications for the future of e-commerce worldwide, with tendrils digging deep  The shopping revolution: how technology transformed consumer
A detailed study by John Lewis has held a mirror up to our shopping habits in the 21st century, showing we are turning to tablets and mobiles to  The Shopping Journey Revolution - Blue Moon Digital
In this post, I will recap some of the highlights from our Brand Summit as we explored (what we like to call) The Shopping Journey Revolution. A Shopping Revolution? - Full Creative
All it'll take, they say, is “a revolution in the way we shop.” Sounds good to us! The idea of using fewer resources, and making the things we buy last longer,  Millennials spark shopping revolution that's creating new winners
Millennials are reshaping the retail industry in dramatic ways — from an explosive shift in online shopping to climbing sales for furniture and 

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